I enjoyed the Prequel to this novel, The Retail Therapist, meeting Gigi and her friend Ritchie for the first time. Now we get to spend more time with them as Gigi tries, often against the odds, to build her fashion consultancy business.
The only thing that I guess didn't really sit well with me, was how judgmental Gigi is of others' dress sense; I'm sure she'd have shot me down in flames.
Justine Ellis makes an excellent job of narrating this novel, based on Gigi's efforts to build her business and expand into male shopping consultancy. There are plenty of ups and downs along the way, as there would be in any growing business. There are competitors who would sabotage her efforts and friends who stand behind her. There are less successful projects and others who become recurring happy customers. And then there's the love interest, which also has its ups and downs.
I think what I liked most about this book is that Gigi doesn't rush to buy the latest items as they come out, she shops selectively, in clearance warehouses and end-of-line stores, which really spoke to the anti-waste person in me.
This was an enjoyable frivolous read, just what we all need during this strange year.
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